Fuse Inventory is a Californian SaaS company that provides an automated, AI-based solution to the inventory management needs of e-commerce brands.

After a number of growth years with their initial branding, Fuse needed to update and refine their visual identity to better represent the spirit of its founders, to put a better face forward to investors and new clients, and to create a robust set of guidelines that can be followed into the future.

This project's challenge: how can we create something using the pieces of the old branding that is both professional and whimsical? The result was a new look and feel built around the client's previous palette, and font.

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